Personalizing Your WooCommerce Product Pages with Custom Fields: A Step-by-Step Guide

Maria Elna Akkalya Roy
Technical Content Writer

“Personalization is about creating a unique and relevant experience for each individual customer. It’s not just about offering recommendations based on past behavior but also anticipating future needs and preferences. When done well, personalization creates an emotional bond with the customer, which leads to increased engagement and lifetime value.” – Liraz Margalit, Ph.D., Web Psychologist and Head of Behavioral Research at Clicktale.

Personalization has been the core element that has always managed to pull in any kind of consumer. By personalizing a website, we imbue it with a human touch that completely lacked before because consumer prefers to connect with the shop owner rather than a machine.

Well, sending a custom message can make things work smoothly or grab one’s attention instead a formal one.

Just like that, when it comes to product pages, dabbling in personalization can help you in the long run. So whether you want to add detailed specifications or are looking for ways to display alternative product variants with a single click on your WooCommerce product page, a preferred way to do it is by adding and personalizing custom fields.

Well, nowadays, websites should be more than just easy on the eye, flexibility matters.

A Comprehensive Analysis: What are Woocommerce Custom Fields?

Custom Fields: What are they Exactly?

Well, WordPress has quite a different notion of custom fields. They usually hold an entirely different definition. Let me explain, Custom Fields in WooCommerce is a set of extra information displaying features. So by setting a custom field on your product page, you can display any sort of additional information which you want to collect from your customers. You can efficiently work this out with the Extra Product Option for WooCommerce by themehigh.

For Instance, if you own a pizza shop with custom fields, you can easily add fields to your product page that collect information like toppings, crust type, and more. Well, the best part? You can personalize these fields to your liking, making it a jiffy to keep your store accurate and consistent.

Now that has been sorted, the other benefit of adding a custom field is that you can easily customize the field. Extra Product Option for WooCommerce comes with a vast range of field types, so you can easily play around and customize.

Why Should You Use WooCommerce Custom Fields

Now, you might be curious,” What’s the point of using custom fields?

Well, you can drop in all the details as plain text inside your WordPress editor if you post an event on your WordPress site.

Of course, it is entirely possible, But there are certain perks when you use Custom fields.

With Custom fields, it is easier to gain data input regarding the products, which can help streamline the task of getting information from the customer. Custom fields avoid the hassle of entering data manually on a product page and instead use a well-designed set of fields to obtain the necessary information. Now this results in a smoother user experience and increased customer satisfaction.

Well, another thing is you ain’t need to panic, the data that is entered via custom fields is displayed according to the way you have set it on the site. Thus it ensures accuracy and consistency throughout the store.

It is easier to make simple updates and maintain the site. Here, you can make alterations by editing just the element that requires updation instead of manually editing everything. Isn’t that simple?

How to add a custom field to your product page

Adding Custom Fields: A step-by-step guide with Extra product options by themehigh

Every product page does have a default set of essential fields that are already set. But once in a while, your product page does need certain customization for additional information.

Let me explain, adding custom fields are typically an easy process.

  • Start by navigating to WooCommerce → Extra Product Option → Product Options.
  • Here you will find the Add field button. Select it
  • In the following window, enter the basic details of the field like Name, Field Type, Title, and other essential information.
  • Next, assign display styles from the Display Styles tab if required.
  • Then, Set display rules from the Display Rules tab if required.
  • Finally, Save the Field.

Best Practices for Setting up a Custom Field

While setting up a custom field, follow these fundamentals to ensure your product page is configured seamlessly and efficiently to meet your business needs.

  • To begin with, it’s ideal to define the purpose of the field clearly. While creating a custom field, it’s essential to clearly understand why it’s needed and how it will be used. So make sure to define the purpose of the field and ensure that it aligns with your business objectives.
  • Different types of custom fields exist, such as text fields, dropdown fields, date fields, and more. Choosing the field type best suits the information you want to capture. So do be picky when it comes to choosing the appropriate field type.
  • Typically, consistent naming conventions simplify identifying and managing custom fields. Use descriptive names that are easy to comprehend and follow a standardized format. 
  • Including too many custom fields on your product page can clutter your system and make it challenging to find the information you need. Instead, only create fields that are necessary for your business needs. 
  • Keeping appropriate field-level security is essential. Depending on the sensitivity of the data, you may want to limit access to specific custom fields. Therefore, it is crucial to establish appropriate field-level security measures to regulate data access effectively.
  • Before deploying the custom field to your product page, I recommend you test it thoroughly to ensure it functions as expected and doesn’t cause any issues.
  • Documenting the field is a helpful and impactful practice. Recording the custom field’s purpose, use, and configuration ensures that all team members understand how to use it correctly.

Advance customization for custom fields

Well, a range of customization is available for certain plugins that are not limited to displaying or repeat rules alone. Ok, let me explain, Extra product option from themehigh offers advanced customization that can personalize your store to the next level.

To kick things off, Extra product options have a setting called “Adding price table,” with which you can display the details in a table format, like Extra price, Product price, and Total price of the product. You can activate this from advance settings within the plugin and also set a label for the price table text.

You can Modify “Add to cart button text.” Yes, you heard that right! It’s possible. Well, Using the WooCommerce Extra Product Options, you can alter and modify the text of your “Add to cart button.” Well, the text can be altered based on the type of products you sell on your store or depending on the extra options created using the plugin.

Another Custom validation feature can be used to define validation rules using Regular Expressions. You can access these custom validators in the Validations dropdown to set validations when creating or editing product fields.

Confirm field validators come in quite handy when a particular field is to be compared with another field to ensure they match consistently. This feature helps to validate two fields for the same value (let’s say Email and Confirm Email) while adding products to the cart. So, the validation assigned to any particular field will be verified and validated before adding products to the cart.

Now these are for starters, wanna know more about what is on the plate for you, I suggest you check out the Extra product option from themehigh.

Key Pointer on Optimizing Custom Fields

Custom fields can have a more significant impact on your product than any feature on your site, it covers A to Z when it comes to gathering information. Custom fields do work hand in hand with personalization and functionality. The easiest way to explain this is when you set a custom field to your product page, be it adding in gift packages or handwritten cards. This information set can be easily shown via custom fields.

Now the position of the fields placed on the product page may vary based on the theme or position in which you have set the custom fields. If custom fields are specified for a specific product, they will be displayed automatically in the product information section.

Cache frequently used custom fields. This is an effective way to reduce the number of database queries. When a custom field is frequently accessed, caching its value can significantly improve the website’s performance.

You can limit the number of custom fields. While custom fields can provide flexibility, using too many of them can have a negative impact on performance. Limiting the number of custom fields used to only what is necessary is important to avoid unnecessary overhead.

Make sure to consider the field type of custom fields. The field type of custom fields can affect performance. It is vital to use appropriate field types of custom fields to only what is necessary can help improve performance.

Customize Your Shops Product Page​

So imagine you’re running a store that customizes rugs in different styles. So when it comes to the product range, you have your own set of specialized and custom-made collections. Here I will help you figure out how to personalize your WooCommerce product pages just by using custom fields.

For starters, you can add a product just like you normally do in WordPress.

Then navigate to WooCommerce, where you will find the Extra Product Option, select it to move to Product Options. From Product options, you can add custom fields, as mentioned in “How to add a custom field to your product page.”

Now the next part is crucial, and it entirely depends on how you want to customize it. So for the custom rug’s product page, well, I took in some very handy custom fields like the size of the rug, materials, rug base color, additional mini rug, and instruction. What makes it unique is the way it is presented, the field types added in, the set display rules, and other features that have been included. Here you have it a simple product page customization with custom fields.

The size of the rug can be selected through a radio button. The materials and additional mini rug options can be chosen using a select option. A color picker is available for determining the base color of the rug. For providing instructions, there is a text area included.

Now if you have got a head start on how you can dabble in customizing and personalizing your product page with custom fields, and you are curious to know more, I suggest you check out Extra Product Options For WooCommerce.

Final thoughts

In today’s world, personalization is key to fostering a bond with your consumers. Clearly, it’s not just about offering product recommendations, it’s about creating an emotional bond that leads to increased engagement and loyalty. So that’s why adding custom fields to your WooCommerce product pages is a game-changer.

Think about it – when you personalize your website, it becomes more relatable to your customers. They feel like they’re not just buying from a machine but from a real human being who understands their needs. With WooCommerce custom fields, you can easily collect any additional information you need from your customers to enhance their shopping experience.

So, if you’re looking for an easy way to personalize your online store and enhance your customers’ experience, custom fields are the way to go.

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