Building your sales plays a vital role in the success of your WooCommerce store. But is that the only thing that you have to take care of while implementing your WooCommerce platform.
Absolutely not, I would say! Why? Let’s see.
There are multiple things to be taken care of, and one of the essential things that come is setting up your payment gateway. Choosing the top-notch payment gateway service providers is always advisable if you are really planning to make your WooCommerce store a success!
Because this part of online shopping is what brings you the sales in for your business in the real sense.
Just assume the shoppers abandon the cart since they are not able to pay for the items they long for due to the issues with your payment processor. They will simply abandon the cart and move on to some other WooCommerce service provider.
Remember, tiny drops of water make a rainfall. It’s the same with the WooCommerce sector too.
Hence, this blog is a guide to some of the best payment gateways that are worth implementing for your WooCommerce store.
In addition, we will also be dealing with some basics like “What is a Payment Gateway?”, “How does it work?” and much more…
Key Players Involved in the Online Payments
Knowing about the key players in online-related transactions is very important to understand what actually is a Payment gateway?
Once a shopper clicks on the Pay button, they deal with these key players involved in the transaction, but of course, they will not deal with them directly. Anyways, let us check out about the same below.
- Merchant: Merchant is you, in all sense, the WooCommerce store owner!
- Customer: The customer is the one who shops from your online store and initiates a transaction. They are also known as cardholders.
- Issuing Bank: The issuing bank is the financial institution that issues the cards (Visa, Mastercard) to the Cardholder or the customer.
- Acquirer or Acquiring Bank: The acquirer is the one that possesses the bank account of the merchant. The acquiring bank connects with the issuer’s bank and thus receives the payment.
What is a Payment Gateway?
Payment Gateway is the latest technology that allows conducting transactions online. This makes it possible for the participants involved in WooCommerce to complete monetary transactions and thus avail various products and services from the merchants.
Or in other terms, payment gateway service providers act as a middleman between the Customer and the Merchant.
So why is a Payment Gateway important? Online transactions are areas that are susceptible to fraud and hackers. So the involvement of a leading payment gateway service provider makes these online transactions safe, reliable, and secure.
Okay, now let us check out what are the factors to be considered while selecting a Payment Processor for your WooCommerce store.
Factors To Be Considered While Selecting Payment Gateway
Now you are more familiar with the Payment Gateway mechanism, the participants involved in the same, and much more.
Well, it’s now time to delve into the factors that a WooCommerce store owner should definitely consider while choosing the best Payment Gateway for their store.
The majority of the WooCommerce Payment Gateways are free. But certain service providers also provide premium services for a nominal fee.
You can choose whichever service according to your WooCommerce business needs.
Not every Payment Gateway provider delivers its services around the globe. So select the ones that are suitable according to your customer’s geographic location.
- Support in Your Country
As we have discussed in the just above point, select the Payment Gateway that supports your country of origin. This is the place where your customers are also based.
“Installing SSL not only secures your website but also contributes to your Search Engine rankings!”
Securing your WooCommerce store is very much crucial for conducting fraud-free transactions and protecting the confidentiality of customers’ payment cards.
The first step is to install an SSL certificate on your WooCommerce website. Also, search engines like Google warn the user if the sites they are visiting are not SSL encrypted, which is a significant blow for your lead conversion rates.
There are multiple advantages if you obtain an SSL certificate. Some of them include:
- Protects your confidential data.
- SSL affirms your identity.
- Enhance SEO rankings.
- SSL makes your WooCommerce site PCI DSS compliant.
- Higher customer satisfaction rate.
So make sure your store is protected using the SSL encryption techniques.
Select the Payment Gateway that is well known among Internet surfers. It builds trust among the customers who visit your WooCommerce store and encourages them to pay with confidence.
Trust is an essential factor that determines the success of your Woocommerce business. And payment gateway selection also plays in the process of trust-building.
Well, keep all these factors in your mind, if you are planning to integrate your WooCommerce store with Payment Gateway.
Let us now see some of the best payment gateways for WooCommerce.
7 Best Payment Gateways for WooCommerce
As we have mentioned above, choosing the best payment gateways for your WooCommerce store makes it stand apart from your competitors.
Below given are some of the best seven payment gateways for WooCommerce.
Note: This list is not based on any particular order, it’s just a list of the top 7 payment gateways for WooCommerce that we have in the market right now.
- Founded in: Dec 1998
- Founders: Ken Howery, Luke Nosek, Max Levchin, Peter Thiel, Yu Pan, Elon Musk.
PayPal is undoubtedly one of the leading payment gateways for WooCommerce. PayPal is available in over 200 countries (which is almost the entire world), supports more than 25 currencies, and is known for being highly fast and efficient.
The famous business magnate, industrial designer, engineer, and philanthropist Elon Musk is one of its founders.
A significant drawback of PayPal is considered to be its higher transaction fees, especially for international transactions.
- Founded in: 2010
- Founders: Patrick Collison, John Collison
Stripe is another Payment gateway for WooCommerce that is popular in the online shopping sector.
Stripe is known for its easy eCommerce integration which gives prime importance to security and anti-fraud measures. Stripe provides more control over the checkout process since the transactions are handled on-site.
Stripe has lower transaction fees when compared to PayPal and for lower payments. Also, there is no need to manually withdraw money, since Stripe transfers your money to the bank within two days.
Stripe supports personalizing the checkout page of your WooCommerce store and is hence is considered to be developer friendly! Stripe payment gateway services are available in around 26 countries across the world.
- Founded in: October 2014
- Developed by: Apple
Apple Pay is simple and easy to use. It allows the users to make payment transactions in person, in iOS apps, and through the web using the web browser Safari. It was founded by the leading technology firm Apple Inc. in the year 2014.
Another exciting feature is that it also allows the users to send and receive money through messages and the virtual assistant Siri.
Apple Pay is highly secure, and since it confirms payment through face recognition or a Touch ID. This payment gateway is best suited for WooCommerce merchants since you don’t actually have to deal with credit card or debit card numbers. The payments are transferred to your Apple Pay wallet, which can be later transferred to your bank account.
At present, this facility is one of the most preferred ones over Europe and in some parts of Asia too. Approximately, they are covered over an area of about 30+ countries.
You must be 18 years or above to start an Apple Pay account. They charge a transaction fee of about 0.15% per transaction on US purchases.
- Founded in: Sep 2015
- Developed by: Google
Google Pay is one of the most sought-after payment methods across the world since they use the user-friendly operating system Android. Google Pay was earlier called Android Pay and later rebranded the systems as GPay.
They don’t charge any transaction fees like the other payment gateway service providers. They support the transaction of money through the NFC (near-field communication) technology. Gpay is all simple in short since it allows the user to send money through mobile numbers.
- Founded in: 2007
- Developed by: Amazon
Amazon is considered the mother of the e-commerce industry. They have begun to venture into many other possibilities available. And hence the payment gateway services too! Amazon Pay allows users to check out the WooCommerce stores with one click. It supports the Amazon account holders to pay for the purchases they have made through third-party websites.
The transaction fees they charge are less when compared to Apple Pay and other payment gateways. Another highlight includes their availability for WooCommerce, which is absolutely free. Also, their service is limited to around 13 countries across the world.
- Founded in: 1996
- Developed by: CyberSource (VISA)
Authorize.net offers a complete degree of flexibility for the merchants who wish to integrate their accounts in an online marketplace with a payment gateway. It’s best suited for the WooCommerce plugin-based online shopping sites.
They charge a $25 monthly fee and charge 2.9% + $0.3 per transaction. They have an in-built Anti-Fraud detection suite, support team, and are synced with the QuickBooks, which makes the accounting procedures easier.
They are only available in limited areas across the globe. Some of the countries that deliver their services include the US, Canada, Australia, the UK, and Europe.
- Founded in: 2007
- Developed by: Bryan Johnson
Braintree was founded in the year 2007 by Bryan Johnson and was later acquired by PayPal in the year 2013. Hence it does not need a separate merchant account for using this payment gateway for your WooCommerce store. They only charge a transaction fee and zero monthly charges!
They are highly secure, safe, and reliable. They support payments across 40 countries around the world and almost 130 currencies!
In addition, they also allow you to split payments with other people.
Payment Gateways are one of the most careful sections that you have to deal with while implementing your WooCommerce store. The focus while choosing the ones should be that the payment processing should be as inclusive, seamless, and safe as possible.
The above-mentioned 7 Best Payments Gateways for WooCommerce are the ones that you can try for sure. They all are best in various categories. Choose whichever is apt for your business.
Good Luck, guys!