Currently, there are almost 26 million eCommerce sites worldwide (data from 2022), and some are still being built up. It is also worth noting that there are more than 10 eCommerce platforms available, of which WooCommerce is ranked second. After 11 years of journey, WooCommerce gained a trustful position among the best eCommerce platforms.
After undergoing all the references and browsing, you chose to work with the WooCommerce platform, and I must say that you are on the right track. And so, you know that WooCommerce is an open-source, easy-to-customize, cost-efficient platform that is built on WordPress. WooCommerce is very beneficial for small-scale and medium-scale store owners.
WooCommerce makes it easy to set up a store, but that’s just half the job done. Simply adding items to your store won’t benefit your customer. Customers look for the finest shopping experience when they visit any website. If you are able to offer your customers a great shopping experience, they’ll be more prone to revisit your store again and again and even decide to buy something on their first visit.
You can bring a drastic improvement in the user experience of your store by using a range of plugins, like Extra Product Options for WooCommerce, Variation Swatches for WooCommerce, Wishlist & Comparison for WooCommerce, etc.
Have you tried any of the plugins yet? If yes, are you worried that you’re not taking advantage of its full potential? Well, don’t worry. We’ll help you set up a successful store using Variation Swatches for WooCommerce by sharing a few best practices to keep in mind.
1. Product images matters
We all strive to make our websites user-friendly, but still, users may face some issues if we neglect certain points while designing websites. We provide images and swatches for a better understanding of products. But simply using image swatches with normal photographs of the product or any downloaded photographs from any browsers won’t help your users.
- Make sure to use original photographs of the high quality of your products.
- Try to capture different angles of the same product for more clarity of the product so your customer can understand what to expect.
- Remember to resize the images and use the same dimensions for every product image to maintain uniformity.
- Use simple background colors to stick out the product.
2. Set ‘Auto’ icon width
Sometimes even the simpler-looking label/button swatches can be a troublemaker. Say for instance, if we set the width of the label swatch in pixels, and if the text is long, then it may truncate and look clumsy. Well, here’s an easy way to avoid that. Simply replace the pixel value with ‘auto’. To make it more clear we have provided an example below.
3. Make use of Global Attributes
There may be stores that sell only fashion products like shirts, shoes, etc. These products can carry a few common attributes such as size or color. In such cases setting up the attributes for each product in your store may pose a challenge.
It may be even hard each time to set up variations with multiple custom product attributes that are common to many products in your store. In such cases, you can make use of global attributes, which you can easily access to any products in your store. Whereas, custom product attributes are beneficial in some cases when some products do not share the same attributes. It sometimes takes a lot of time and effort to create custom product attributes for every single product.
4. Dropdown Swatch for longer attribute listing
Some products may come with a wide range of attribute terms, and listing all attributes together along with other product details on a single page may make your product page look bulky.
One solution we have is to choose the swatch dropdown option for image and color swatches. It simply converts the color or image swatches to dropdown swatches with a search option so that you don’t have to scroll down the long list, instead, you can type and search a particular attribute term you want. It not only improves the appearance of your store but also makes it more user-friendly.
On a Final Note
Here’s just a start, we’re scheming up more styling ideas for you to choose from and will soon come up with more impressive ones. Now you can practice and implement the above-mentioned points to make your store stand out.