This year has been no exception to the E-commerce industry’s ongoing change. Businesses are building and/or enhancing their online stores now more than ever to fulfill customers where they are. Even though it could appear like everything in eCommerce is changing, brands often rely on different trends that will have an impact on businesses in the upcoming months and years.
A company’s success depends on acquiring customers. However, generating advocates and obtaining repeat orders from existing clients can reduce acquisition expenses. The key is in the community.
Even if your company hasn’t previously made a community-building investment, there’s a good likelihood that your customers would do so if given the option. By utilizing the community, these three doable recommendations will help your E-commerce brand stand out from competitors this year.
Want to know some quick ways e-commerce can become community-driven in 2022? Read on till the end of this post and you will be set to include them in your E-commerce marketing journey.
Different Ways To Make Your E-Commerce Business More Community Driven
1. Embed Reviews On Your E-Commerce Website
An amazing way to make your E-Commerce business more community driven is by embedding reviews from your E-commerce platform to your website. Your website is pretty much a reflection of what your brand stands for. Moreover, being a major point of contact between you and your customers, the content of your website needs to be on point.
Embedding visual reviews of your customers is a great way to help build a social proof of your brand. Moreover, it even gives you an insight into the products that are most loved by your customers. It will also make you get details about the products that lack something and the areas that have a scope for improvement.
This strategy has been adopted by a large number of marketers who are enjoying all the benefits that come along with it. You simply need an aggregation tool like Taggbox for the process. It works effectively to help you collect reviews from your preferred platform and showcase them on your website. The comprehensive features that come along with Taggbox help you improve the effectiveness of the reviews and ratings even more. The users can moderate the quality of the reviews by removing any unwanted or abusive reviews from the content.
Additionally, users can customize the appearance of the reviews by choosing from a range of options like themes, templates, colors, fonts, etc. After publishing the reviews such as facebook, Google reviews on website, you will be able to monitor its performance by checking the engagement rate, total clicks, impressions, etc. The tool also offers a back support system that can be leveraged by users anytime they encounter issues while using the platform.
2. Include Augmented Reality To Offer Better Shopping Experiences
Online purchasing presents a significant difficulty because customers cannot fully experience a product on all sensory experiences. When you shop in person, you can sit on a chair or try on clothing to decide whether you want to buy it. Here, augmented reality is useful. Without requiring clients to leave their homes, this can enable marketers to give them more in-depth and comprehensive information about their items. For tech-savvy customers, it can also be a key point of engagement.
Over the last couple of years, Augmented reality has become even more popular and is reaching new heights. Major E-Commerce giants are incorporating Augmented reality in their stores to offer an amazing experience to their customers. It makes your customers make better purchasing decisions overall, which makes them come back to your website, giving rise to return orders and fewer cart abandonment.
3. Utilize Your E-commerce Brand’s Community To Facilitate Product Q&A
Prior to making a purchase, consumers frequently perform extensive research on the products. In fact, before making a purchase from a company they have never used before, more than 90 percent of buyers check internet reviews for social evidence. As an online retailer, your brand can increase customer acquisition by enhancing site ratings.
Adopting community Q&A, where customers may ask questions about a product and then quickly receive answers from peers who have already purchased that product, is one approach to effectively giving social replies. More than 90% of inquiries made to previous customers obtain a response. Once their responses are received, they can be shown to rapidly give social replies to the following potential client who has a question similar to the one they were asked.
Rating and Reviews Software to Drive Sales in Ecommerce
Here are a few rating and reviews software that will help your brand embed and maintain reviews on your website.
1. Taggbox
Taggbox is an online review platform that not only helps the brand embed various UGC in their websites but also has a separate panel to provide analytics about how your UGC campaign is working.
This platform offers diverse features that allow users to upload visuals directly on the website which can then be incorporated as reviews and testimonials to enhance buyers’ website experience and reduce purchase anxiety.
2. Yotpo
This user-generated content marketing tool helps you integrate company reviews and ratings into your own website. While this tool allows integration into Shopify, Facebook, Google, etc. but does not allow review integration into e-commerce websites like Amazon or eBay. This tool helps you request and share reviews from one platform and also offers social media support allowing you to request reviews across various social platforms.
3. Feedback Express
Feedback Express is provided by Amazon, it is an amazon review tool that allows you to request feedback on Amazon stores. This tool majorly focuses on emailing and asking users for product reviews, these emails are triggered by the delivery of the product, leaving a positive review, and much more. Brands have complete control over when, how, and what emails are being sent, they can customize the emails according to their brand and send out different emails depending upon the products’ ASIN, category, shipping location, condition, etc.
4. AMZFinder
This tool integrates amazon feedback requests and reviews into your amazon store and sends automated emails right after a purchase requesting reviews. This AMZFinder also tracks reviews to send out product-specific emails and also helps in managing and responding to negative reviews because the brand has the authority to decide who they want to contact.
5. BazaarVoice
BazaarVoice is one of the most well-established and old digital marketing platforms which focuses on customer reviews and UGC. This platform provides support for customer ratings. Social media content with insightful analytics and management tools. This tool has a lot to offer and optimum utilization of BazaarVoice can help the brand grow and enhance its conversion rates.
6. Bqool
Bqool provides two reviews management platforms including Product Review Management and Amazon Feedback Software used to request feedback from Amazon customers. This tool also provides an analytics option to track and maintain the review request performance and inform you whether any updates or changes are required or not.
7. Feedback Five
This tool is built around email campaigns providing automated emails which help the brand request reviews to persuade customers to provide reviews. These emails like other tools can be regulated and modified according to the requirements. This app is built around Amazon which allows you o connect ASINs, track your product orders, create targeted email campaigns, and easily manage your feedback, ratings, and reviews. For creating email campaigns it is better to add on an email customizer plugin.
8. Feedback Genius
Feedback Genius is a platform provided by Seller Labs and is quite popular in its category. It automates buyer seller messaging offering the brand to request feedback and reviews. Also providing trigger points including tracking information about the delivery. There are many management tools as well with notifications and email alerts when the customer uploads a review. This tool provides the brand control over who sees which message providing authority over our emails.
9. XSellCo
XSellCo is a platform offering helpdesk management tools which also include repricing and feedback management options. This tool focuses on feedback requests by sending follow-up emails to customers. The emails are regulated according to product delivery, after sale services, and other quality checkpoints. This tool helps the brand with easy management of positive as well as negative reviews.
Key Takeaways
Since E-Commerce links technology, and other human beings together, community building is a crucial step for most brands as it helps them get more brand advocates.
In today’s scenario, creating a community for your brand is a crucial step that needs to be taken seriously. Now that you know of a few ways that can help you get there, go on and include these strategies into your marketing checklist!
THANK YOU!